I know you writers are probably sick of hearing about the power of social networking. The biggest complaint I hear is how much time it takes to post, tweet, blog, etc.  It can become all-consuming, if you’re not careful.  There’s one feature of Facebook that may well be worth the effort — creating your own Facebook Group.  This is a great way to network with people who share your interests, but you need to be active in the group for it to be effective. Promote the group through your Facebook profile, Twitter, your blog and ezine, your email signature and anywhere else you can think of. Welcome each new member on the Wall and comment on the posts people make there. Start discussions and encourage others to participate. Ask them to post photos and videos.

The most powerful feature of Facebook Groups is the ability to send Direct Messages to the group members. These messages are delivered to the members’ In Box, not their News Feed. Send a message one to four times a month, offer tips and resources or highlighting discussions taking place on the Group page. Offer a special benefit to the group members like a free chapter from a book.