Why Does an Author Need a Press Release?

It’s valuable to use news releases in your online marketing program. You can create opportunities to expand your book’s readership when you use this strategy effectively. Here are several key benefits:

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Questions for First-Time Authors

Now that I’ve written my first novel, I think back to a few of the questions I wish I had asked myself before I started.

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Release Your Next Ebook as a Preorder

Tweet Before you hit that “publish” button on your next ebook, consider the advantages of preorder. The obvious benefit is time to do advance marketing. You can begin building an audience by revealing one chapter at a time on your Facebook page or on your website. Tweet an interesting line or plot hint.  During the […]

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Elements of a Good Press Release

So your book is about to be released and you want to tell the world about it. You know what a press release format should look like, but what should you say?

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Using Your Email Signature as a Marketing Tool

We authors need to use every tool possible to market our books. One tool that is often overlooked is your email signature.

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New Online Book Magazine Helps Authors Spread the Word

Just what we need, another book magazine, right? Well, Bookkaholic, a new online magazine due to launch on March 11, 2013, claims to be different.

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You Can’t Sell Books Unless People Know About Them

In today’s world, whether you are traditionally published or self-published, book promotion is your responsibility. Most authors are not marketing experts. They don’t know where to start.

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Exchange Book Reviews for Promotional Tools

If you are a writer who loves to read, why not become a book reviewer? And if you become a book reviewer, why not get some exposure for your writing in return?

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Do You Know Where Your Target Audience Hangs Out Online?

Before your book comes out, you need to spend some time thinking about who your most likely buyer is and where to find her online.

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Finding New Buyers for Your Book

Don’t get me wrong, I love social networking with other authors. But an author’s goal should be to sell books.

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