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If you have a print or ebook on Amazon, you are eligible to set up an author profile page.  A friend of mine just got out of a publishing contract because she hated the cover design they presented to her. Her gut told her it sent the wrong message. This may be the best decision she has ever made. On the first rainy night of the year, I was very concerned about how many people would come out for our presentation, “So You Want to Write a Book,” at the Clayton Library. With the advent of technology and the surge in independent publishing, building an author platform has changed. On the surface, a brand and a personal brand seem so similar that it’s not necessary to have two separate categories. In reality, they couldn’t be more different. According to book marketing experts, if your goal is to build a presence on the Internet using free social networking sites, it’s imperative that you provide the right kind of content for your audience to digest. I attended the subject webinar yesterday, sponsored by Digital Book World. I’m off to Honolulu next week to teach a certification class on “How to Conduct an Internal Investigation,” wearing my Human Resources hat. |
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