Release Your Next Ebook as a Preorder

eReaderBefore you hit that “publish” button on your next ebook, consider the advantages of preorder. The obvious benefit is time to do advance marketing. You can begin building an audience by revealing one chapter at a time on your Facebook page or on your website. Tweet an interesting line or plot hint.  During the preorder period, your sales will accumulate. Then when your book goes on sale, the retailer charges the customer’s credit card and makes the book available for download.  Having all sales hit on at the same time makes your book more visible.

Smashwords distributes preorders to Apple iBooks, Barnes & Noble and Kobo. There is lots of information on the Smashwords blog on how to set up a preorder.

You can also make your ebook available for preorder on Kindle.


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