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Every Writer Should Have A BlogEven if you haven’t finished your book, blogging is a low risk, low cost way to build your audience while you are developing your work, and then promote your completed book to that same audience. The popularity of blogs has soared in the last few years. There are now over 100 million blogs tracked by Technorati, a popular blog search engine. According to demographics collected by the Pew Internet Study, blogs have become mainstream and represent virtually every audience and topic area. You can use blogs to develop an audience for your work, promote your book, communicate directly with your readers, help develop your writing skills and provide an opportunity to obtain feedback on book ideas, and offer contests and other incentives to purchase books. Several services provide free blog space and templates including Blogger and WordPress. By following the simple instructions, an author can have a personalized blog set up and running in less than an hour. So start blogging!  5 comments to Every Writer Should Have A Blog |
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Now you’ve opened Pandora’s Box…
The next question’s going to be: “I started a blog. Now what?” Because they don’t automatically come read, just because you built it.
And when you say “By following the simple instructions, an author can have a personalized blog set up and running in less than an hour,” you’re talking about Blogger and WordPress.COM, not WordPress.ORG, right?
One more from me: With over 100 million blogs, aren’t you just shouting to be heard above the noise? How do you attract the kind of notice you want, and how do you keep readers – particularly readers who might buy or recommend your book – engaged and buying or recommending your book?
You’re absolutely right, Holly. I’ll post more tips on how to drive traffic to your site next week. Stay tuned…
Yes, it is a challenge to be heard above the noise. Judith, I’m looking forward to your tips. Thanks for sharing them!
Holly brings up some excellent points.
I think that the first and most important key to a successful blog that attracts readers is to have something worthwhile to say. You won’t attract the masses by giving detailed descriptions of your dental habits or whining about taxes, no matter how well written it is.
First you have to decide on your target audience and then write material that they want/need to read.
To paraphrase a great quote…Let your blog be greater than nothing, or don’t blog.
You’re so right, Tim. Keep your family and friends blog separate from your writing blog. If you’re on Facebook and/or Twitter, set up a separate account and nickname for personal posts. On my blog, I try to stick with posts related to writing; either mine of other people’s. Also, you must be active on your blog to hold people’s interest and post on other writer’s blogs, too. More tips to come…