A fellow author asked me what was important to include on his website. Before setting up my site, I did some research. One thing became clear — an About page is critical. Why? Because the About page is typically the most-visited page on your site.
Some tips on creating an effective About page include:
1) Don’t give it some fancy name. Call it About. 2) Use a real photo of yourself, not an avatar or drawing. If someone is interested in you, they want to know what you look like. 3) Use your voice . Don’t be afraid to be funny if that’s who you really are. And don’t be afraid to be a bit of a nerd either. 4) If you use a video, make it short and include some text for those who don’t like videos. 5) Keep it short — a couple of paragraphs will suffice. This isn’t the place to tell your life story.
Remember, your About page is a marketing tool. Use it wisely.
5 comments to Every Author Site Needs an About Page
I liked what you said about the About Page. I am in the beginning process of creating a we-site and found your information quite helpful. Thanks so much and I hope we can stay in touch.
P.S. The name of my book is “Journey Through the Garden” by JB Nielsen
I am also trying to brand our Art Gallery “Helen Bumpus Gallery’more. Please check out our web-site at helenbumpusgallery.com of you have a chance!
Nice to meet you, Jane. Thanks for stopping by.
Checked out your website. Wish I lived closer. I’m in California.
Thank you for posting this. I did not think of the about as a marketing tool. Also, I did not consider audio or video would be helpful. I am going to apply your suggestions to my profile. Again, thank you for posting this.