Every Author Site Needs an About Page

A fellow author asked me what was important to include on his website.  Before setting up my site, I did some research.  One thing became clear — an About page is critical.  Why?  Because the About page is typically the most-visited page on your site.

Some tips on creating an effective About page include:

1) Don’t give it some fancy name.  Call it About.  2) Use a real photo of yourself, not an avatar or drawing.  If someone is interested in you, they want to know what you look like.  3) Use your voice . Don’t be afraid to be funny if that’s who you really are.  And don’t be afraid to be a bit of a nerd either. 4) If you use a video, make it short and include some text for those who don’t like videos. 5)  Keep it short — a couple of paragraphs will suffice.  This isn’t the place to tell your life story.

Remember, your About page is a marketing tool.  Use it wisely.

 

 

   

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5 comments to Every Author Site Needs an About Page

  • I liked what you said about the About Page. I am in the beginning process of creating a we-site and found your information quite helpful. Thanks so much and I hope we can stay in touch.
    Jane
    P.S. The name of my book is “Journey Through the Garden” by JB Nielsen
    I am also trying to brand our Art Gallery “Helen Bumpus Gallery’more. Please check out our web-site at helenbumpusgallery.com of you have a chance!

  • admin

    Nice to meet you, Jane. Thanks for stopping by.

  • admin

    Checked out your website. Wish I lived closer. I’m in California.

  • Michael Phoenix

    Thank you for posting this. I did not think of the about as a marketing tool. Also, I did not consider audio or video would be helpful. I am going to apply your suggestions to my profile. Again, thank you for posting this.

  • admin

    You’re welcome, Mike. Glad to help.

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