Drive Traffic to Your Website/Blog – Be a Guest Blogger

One way you can expand your reach and introduce yourself to new potential readers is to approach popular bloggers in your field and offer to contribute an occasional guest post. Many bloggers will appreciate, and take you up on your offer. Your post saves them time and adds to the richness and diversity of their blog. They may not publish your post until they’ve read and approved your draft, and they may ask you to submit your ideas for posts in advance. But, these are a small price to pay for gaining a larger and more visible author platform. 

Start by identifying the top blogs in your field, and pay attention to the topics they address. Subscribe to the blog’s RSS feed, or sign-up to receive their posts via e-mail. See how often posts by guests appear. Pay particular attention to the length of guest posts.  Pay special attention to the types of comments the blog attracts. Who are the frequent commenters? How long are the comments? Begin to comment on their posts, yourself, when appropriate. Check to see if the blog contains a link to downloadable editorial guidelines. These will describe the types of guest bloggers and blog post titles they’re interested in, and the submission process.  I subscribe to www.bloggerlinkup.com which is a free service that lets bloggers exchance and offer content to each other.  I’m sure there are other such sites.  Check them out.