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We authors are always looking for unique ways to promote our books. One idea is to create your own holiday, or even better, link your book to a holiday someone else has already created. Indie authors have known for a while that a good book trailer can be a great marketing tool. It’s taken a while, but traditional publishers like Random House and St. Martin’s Press have finally caught on. A friend of mine just got out of a publishing contract because she hated the cover design they presented to her. Her gut told her it sent the wrong message. This may be the best decision she has ever made. Quick Response Codes are two dimensional square bar codes with lots of tiny boxes that can be read by smart phones with a camera, internet connectivity and a QR code reader. |
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