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We authors are always looking for unique ways to promote our books. One idea is to create your own holiday, or even better, link your book to a holiday someone else has already created. Nothing is more off-putting than a blatant plea to “buy my book.” I see this on a number of sites I belong to along with “vote for my blog,” or “vote for my book trailer.” My reaction – hit the delete button. Sign up with Kindlegraph and register your book. You’ll get a notification by email when someone wants your autograph. In building my author platform over the last two years, I’ve learned how to blog smarter. What does that mean? It means focusing on where my posts will get the most exposure, which isn’t necessarily just on my own site. The number of book review sites has dramatically increased over the past few years. So much so that book bloggers even had their own convention at BookExpo America earlier this month. Are you a member of LinkedIn? If not, you should be. And if so, have to taken advance of the new “publication” section on your profile to promote your book? There’s a lot of talk these days about the importance of authors having a profile on LinkedIn. It seems everyone in the publishing world today is giving away free content; everything from a free book excerpt on your website to an entire free ebook on Smashwords. Why? |
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