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Indie authors have known for a while that a good book trailer can be a great marketing tool. It’s taken a while, but traditional publishers like Random House and St. Martin’s Press have finally caught on.  A friend of mine just got out of a publishing contract because she hated the cover design they presented to her. Her gut told her it sent the wrong message. This may be the best decision she has ever made. Quick Response Codes are two dimensional square bar codes with lots of tiny boxes that can be read by smart phones with a camera, internet connectivity and a QR code reader. On the first rainy night of the year, I was very concerned about how many people would come out for our presentation, “So You Want to Write a Book,” at the Clayton Library. Nothing is more off-putting than a blatant plea to “buy my book.” I see this on a number of sites I belong to along with “vote for my blog,” or “vote for my book trailer.” My reaction – hit the delete button. With the advent of technology and the surge in independent publishing, building an author platform has changed. Attention Authors! Do you know where your books are selling? Do you know your Amazon sales ranking? The number of book review sites has dramatically increased over the past few years. So much so that book bloggers even had their own convention at BookExpo America earlier this month. Are you a member of LinkedIn? If not, you should be. And if so, have to taken advance of the new “publication” section on your profile to promote your book? |
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